About Us – Taco Bell

Our Story

Taco Bell was founded by Glen Bell in 1962 in Downey, California. What started as a small taco stand known as “Taco Tia” eventually evolved into the first official Taco Bell restaurant. The brand quickly gained popularity for its unique take on Mexican-inspired cuisine, offering delicious and affordable menu items that have become beloved worldwide.

Mission and Values

Taco Bell is committed to providing high-quality food and excellent customer service. Our mission is to inspire more Live Más moments, which means “Live More” in Spanish. We believe in creating fun, unique, and craveable dining experiences that bring people together.

Our core values include:

  • Quality: Using fresh, high-quality ingredients.
  • Innovation: Continuously creating new and exciting menu items.
  • Customer Focus: Prioritizing customer satisfaction and feedback.
  • Community Engagement: Supporting local communities and giving back through various initiatives.


Taco Bell offers a wide range of menu items, from classic tacos and burritos to innovative creations like the Crunchwrap Supreme and Doritos Locos Tacos. Our breakfast menu, introduced in 2014, includes items like the Breakfast Crunchwrap and the A.M. Grilled Taco. We also offer vegetarian, vegan, and customizable options to cater to diverse dietary preferences.

Commitment to Quality

At Taco Bell, quality is our top priority. We use freshly prepared ingredients and make our food to order. Our beef is 100% USDA-inspected, and our chicken is all-white meat. We are transparent about our ingredients and provide detailed nutritional information to help our customers make informed choices.

Sustainability and Social Responsibility

Taco Bell is dedicated to sustainability and reducing our environmental footprint. We have implemented various initiatives to minimize waste, conserve energy, and source ingredients responsibly. Our efforts include:

  • Recycling Programs: Partnering with TerraCycle to recycle sauce packets.
  • Sustainable Packaging: Using eco-friendly packaging materials.
  • Responsible Sourcing: Committing to cage-free eggs and sustainable palm oil.

We also believe in giving back to the communities we serve. The Taco Bell Foundation supports youth education and career readiness through scholarships and grants, empowering young people to achieve their goals and dreams.

Global Presence

With over 7,000 restaurants in more than 30 countries, Taco Bell has a significant global presence. We continue to expand our reach, bringing our unique and flavorful menu items to new markets around the world. Each international location is tailored to meet local tastes and preferences, ensuring a memorable dining experience for all.


At Taco Bell, we offer exciting career opportunities for individuals who are passionate about food and customer service. Our team members are at the heart of our success, and we are committed to providing a supportive and inclusive work environment. We invest in our employees’ growth and development through training programs, leadership opportunities, and comprehensive benefits.

Contact Us

We value your feedback and are here to help with any questions or concerns. Please feel free to reach out to us through our contact page or call our customer service at (800) 822-6235.

For more information about our menu, locations, and latest news, visit the Taco Bell official website.